Find the works of Illumination a little too dignified? Look
no further for shoddy child distractions than here.
All things considered, 2016 was not only a great year for
animation but a surprising improvement in the field in general over the last
couple of years.
While “Finding Dory” may have cemented Pixar’s acceptance of
being knocked down from their self-imposed pedestal to imperfect yet highly
talented craftsman, Dreamworks continues to under-deliver on their creative
potential (excluding some of the surprise hits to come from their Netflix
dealings) and Cartoon Network begins to foster a reputation of being stale,
what little “sad” aspects occurred last year were generally drowned out by
quality products, at least if your name wasn’t DC comics.
The Disney animated cannon received 2 great additions this
year, one of sits among the annals of the best works that it’s produced, Laika
created a technical masterpiece that may be their opus whether or not they stay
financially afloat, and even Illumination Studios has managed to step their
game up a bit, producing the type of fun and poppy fluff that Dreamworks used
to be able to churn out in their sleep.
With such a strong showing on even the weakest of entries,
the duds only serve to shine in their suck that much more.
Rob Schneider was an A-list celebrity. Until one day, people
stopped caring.
Now, in order to gain back his relevance, he has to become a
cartoon polar bear. Unfortunately for him, the audience is about to learn that
his grand comeback ain’t that great.
From the shambles of the formerly great Mainframe
Entertainment, Rob Schneider is “The Polar Bear.” Rated PG-13.
Joking of Schneider’s career aside, watching him get mauled
by a live polar bear would have been far more entertaining and less of a waste
of time than what very well may be the most bizarre display of animated
awfulness to see release last year.
The other film that we will be looking at, though equally
odd in its conception, at least has the excuse of foreign influence dictating
its strange evolution to realization.
“Norm of the North” follows the titular arctic mammal, a
loser in his community with the inexplicable ability to speak human English, on
a journey to New York City to convince the head of a billion dollar Housing
Corporation to abort his plans of building Condo communities in the Arctic. His
plans take an unexpected turn when he becomes a media sensation and the
spokesperson for said company in an effort to convince them not to build.
One of the most noteworthy benefits of animation is that
because you are visually constructing every shot of the world from the ground
up, it frees you from the constraints of reality as we know it with regards to
storytelling; things that you couldn’t quite pull off convincingly in live
action are more palatable on the canvas of a world that simulates our own but
doesn’t exactly replicate it.
The creators of “Norm of the North” would appear to be under
the impression that this means no rules of consistency need to apply to their
production; anything goes for the sake of the endgame.
The mere idea that somebody would tackle environmentalism
with a pro-environmental message about a talking bear trying to convince nobody
to set up gentrified housing in the Arctic sounds like a parody the likes of
Matt Stone and Trey Parker wish that they had the brilliance to conceive of.
However, even the absurdity of any provided synopsis covering how ludicrous the
mere idea of gentrifying the arctic is cannot accurately translate into words
just how insanely conceived and connected the chain of events that formulate
the plot of this film are.
Its incoherence and randomness would be comparable to the
end results of a game of Madlibs were it not for the fact that Madlibs is at simple
in the nonsense that it generates. I’ve never seen something so simultaneously
stupid yet structurally convoluted.
“Norm of the North” has all of the hallmarks of a vanity
project gone painfully south. Painful children’s media 101 writing aside (despite
the bizarre mismatch of content and themes), the film seems to be visibly proud
of the product that its shilling.
What makes this so flabbergasting though is how little went
into anything that the filmmakers should be proud of.
Giving credit where it’s due, Schneider does show that he
may have the potential chops for voice acting but there’s nothing particularly unique
or even endearing about Norm. The most infamous claim to fame the film has, its forced “sensation,” the Arctic Shuffle, some bizarre bastard born
of an awkward one night stand between the running man and twerking, would have
elicited immediate groans of irritation from me were I not just confused at why
they were so proud of it, leading to the film’s biggest problem.
"Norm of the North” is such a blatant direct to video
production that I can only imagine that whatever executive thought it was worth
putting in theaters in all of its low budget “glory” is a future Darwin Award
winner waiting to achieve his potential.
“Norm of the North” would have gone completely ignored and
under the radar were it not for the fact that for some godforsaken reason, its
producers chose to go theatrical with it. It’s existence is the result of a
bizarre mix of decision-making that almost resembles marketing logic but never
quite comes together the way you would expect.
“The Wild Life” is nearly the polar opposite; it comes off
as more of a checklist of everything foreign marketers think that they can sell
internationally, which in turn becomes everything creatively bankrupt
executives think they can effectively market to the lowest common denominator
of children domestically.
Low brow humor and slapstick? Check. Aimless plot? Check.
Corner cutting on texture rendering? In spades. Just about the only thing they
didn’t do was load the voice cast with A-list celebrities, instead using actual
professional voice actors, raising the question of why they bothered to do a
theatrical release for this until you realize that hiring Rob Schneider and Ken
Jeong onto “Norm of the North” was apparently a decent chunk of a 20 million
dollar budget so why bother dishing out the cash for something with no
longevity.
The biggest mystery surrounding “The Wild Life” is why it
bothered to base itself on “Robinson Crusoe?”
I don’t even pose that question in any form of offensive
manner, I just literally fail to grasp why they felt it necessary to use a
piece of 18th century English literature as fuel for a cartoon about
the hijinks of a bunch of animals and a traveler on a tropical island.
If anything, the retitling of this film from “Robinson
Crusoe” for its North American release may have helped me better swallow the pill
because had they changed the name of its central character, I would have barely
noticed the difference.
That mystery may very well be the only noteworthy thing
about the film in the long run however, because while “The Wild Life” is far
from good, about the nicest thing that I can really say about it is that it is
almost pleasantly forgettable.
Unlike “Norm of the North” which snapped back and forth
between unbearable (no pun intended) and fascinatingly disorganized, this one
just kind of had me mentally zoning out save for the occasional plot twist
brought about by the villains of the film who come so far out of left field
that I honestly don’t want to even reveal them or the third act that they
become key to. The sheer WTF factor of it all is just about the only reason one
should even bother glancing this film.
Even if you just need a babysitting video for the children, there
are plenty of better distractions that you can sit them through, released in 2016
or otherwise.
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